Lifeguide Financial Advisors, LLC

RIASEC RegisteredEst. 2016
Total AUM
$563M
Discretionary
$561M
100% of AUM
Avg account
$207K
Accounts
2,715
Employees
25
Advisory reps
17

Firm details

Headquarters
Mechanicsburg, Pennsylvania
CRD number
284842
Registered since
September 28, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI60.76%
  • Individuals36.96%
  • Charitable Organizations1.57%
  • Corporations / Businesses0.71%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Lifeguide Financial Advisors, LLC is an independent, owner-operated registered investment adviser formed as an LLC and SEC-registered since 2016. The firm serves both individual and family clients as well as institutional relationships, with an emphasis on financial planning and discretionary portfolio management for individuals and small businesses. Its billing mixes percentage-of-AUM fees with hourly and fixed-fee engagements. Lifeguide does not position itself as a capital allocator, is not an active ESG investor, and its regulatory filings do not describe multi-state adviser status.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Public Funds/Mutual Funds 41%, Cash & Cash Equivalents 4%, Other 1%54%
  • Exchange Traded Equities54%
  • Public Funds/Mutual Funds41%
  • Cash & Cash Equivalents4%
  • Other1%

Contacts

3 of 17
  • James Ortale

    James Ortale

    Financial AdvisorCRD 8034431

  • Levi Greenly

    Levi Greenly

    Financial AdvisorCRD 7218560

  • Hannah Gawne

    Hannah Gawne

    Financial AdvisorCRD 8304070

Unlock 14 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

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Awards

FINTRX

ETF holdings

1 of 27

Active vs passive

$340M in ETFs

Passive

57%

$193M

Active

40%

$147M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL GLOBAL REAL ESTATE ETF (DFGR)DimensionalActiveGlobal Real Estate$75.1M2,593,86822.11%

Location

Primary office

Mechanicsburg, PA

Cumberland

Location

Mechanicsburg, PA

Headquartered in Mechanicsburg, PA, anchoring the Harrisburg-York-Lebanon, PA metro in the Northeast.

Metro area
Harrisburg-York-Lebanon, PA
Region
Northeast
County
Cumberland
Address
400 W Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth