Lifeguide Financial Advisors, LLC

RIASEC RegisteredEst. 2016
Total AUM
$563M
Discretionary
$561M
100% of AUM
Avg account
$207K
Accounts
2,715
Employees
25
Advisory reps
17

Firm details

Headquarters
Mechanicsburg, Pennsylvania
CRD number
284842
Registered since
September 28, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI60.76%
  • Individuals36.96%
  • Charitable Organizations1.57%
  • Corporations / Businesses0.71%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Lifeguide Financial Advisors, LLC is an independent, owner-operated SEC-registered registered investment adviser organized as an LLC and first registered in 2016. The firm serves both individual/family and institutional clients and focuses on financial planning and portfolio management for individuals and small businesses. Its retail fee models include percentage-of-assets, hourly consulting, and fixed-fee arrangements. Lifeguide does not identify as an active ESG investor, is not classified as a capital allocator, and does not present itself as a pension consultant or multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Public Funds/Mutual Funds 41%, Cash & Cash Equivalents 4%, Other 1%54%
  • Exchange Traded Equities54%
  • Public Funds/Mutual Funds41%
  • Cash & Cash Equivalents4%
  • Other1%

Contacts

3 of 17
  • David Lutz

    David Lutz

    Partner, CCOCRD 5355724

  • Matthew Hess

    Matthew Hess

    Lead Financial AdvisorCRD 6792354

  • Derek Mosley

    Derek Mosley

    PartnerCRD 6020464

Unlock 14 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 52

Active vs passive

$668M in ETFs

Passive

58%

$386M

Active

40%

$282M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL GLOBAL REAL ESTATE ETF (DFGR)DimensionalActiveGlobal Real Estate$75.1M2,593,86811.25%

Location

Primary office

Mechanicsburg, PA

Cumberland

Location

Mechanicsburg, PA

Headquartered in Mechanicsburg, PA, anchoring the Harrisburg-York-Lebanon, PA metro in the Northeast.

Metro area
Harrisburg-York-Lebanon, PA
Region
Northeast
County
Cumberland
Address
400 W Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth