LIFE WISE PLANNING GROUP LLC

RIASEC Registered
Total AUM
$55M
Discretionary
$55M
100% of AUM
Avg account
$177K
Accounts
310
Employees
2
Advisory reps
2

Firm details

Headquarters
Scottsdale, Arizona
CRD number
327236
Website
lwplan.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI56.09%
  • Individuals38.8%
  • Pension & Profit Sharing Plans5.11%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Life Wise Planning Group LLC is an independent registered investment adviser organized as a limited liability company that serves individual, family and select institutional clients. The firm acts as a capital allocator and provides a blend of comprehensive financial planning, discretionary portfolio management for individuals and small businesses, pension consulting and the selection of third‑party advisers. Fee arrangements include a percentage of assets under management, hourly charges and fixed fees. Investment activity centers on pooled public funds and mutual funds as the primary building blocks for client portfolios, while the firm also sources third‑party alternative managers for real estate exposure. Life Wise Planning Group LLC is not identified as an active ESG investor and operates under a single‑state registration profile. The firm’s advisory model emphasizes manager selection and outsourcing where appropriate, using external managers and custodial relationships to deliver diversified portfolios efficiently.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Exchange Traded Equities 24%, Cash & Cash Equivalents 19%, US Government Bonds 6%51%
  • Public Funds/Mutual Funds51%
  • Exchange Traded Equities24%
  • Cash & Cash Equivalents19%
  • US Government Bonds6%

Owners & executives

1 of 1
  • SCOTT SORUM

    Managing Member & CEOCRD 2830862

Contacts

1 of 1
  • Caleb Bell

    Advisor AssistantCRD 7285314

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

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Awards

FINTRX

Location

Primary office

Scottsdale, AZ

MARICOPA

Location

Scottsdale, AZ

Headquartered in Scottsdale, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
MARICOPA
Address
8700 E Vista Bonita Dr
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth