Life Planning Agency, Inc

RIASEC Registered
Total AUM
$4.1M
Discretionary
$4.1M
100% of AUM
Avg account
$206K
Accounts
20
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
119967
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Life Planning Agency, Inc. is a small, fee-based advisory operation focused on individual and family clients and portfolio management for individuals and small businesses. The firm operates as a corporation with an owner-type listed as individual and runs a percentage-of-assets fee model. Its advisory activity is predominantly discretionary: the filing reports the firm manages all of its reported assets on a discretionary basis. Investment emphasis is on equities, with a clear preference for exchange-traded instruments as the primary vehicle for client exposure. The firm’s profile shows a tilt toward publicly traded equity markets for core allocations, supplemented by mutual funds and selective allocations to real estate through third-party managers. Life Planning Agency, Inc. does not position itself as an ESG investor, nor is it a multi-state or pension consultant adviser. Business activities include accounting services alongside advisory work, which suggests the firm blends tax and financial planning with portfolio management for its client base.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, State & Local Bonds 5%, Sovereign Bonds 5%, Investment Grade Corp Bonds 5%, Public Funds/Mutual Funds 5%, Cash & Cash Equivalents 5%75%
  • Exchange Traded Equities75%
  • State & Local Bonds5%
  • Sovereign Bonds5%
  • Investment Grade Corp Bonds5%
  • Public Funds/Mutual Funds5%

Owners & executives

1 of 1
  • Gina Giannou

    Gina Giannou

    Chief Executive OfficerCRD 7385066

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth