KEYSTONE FINANCIAL PLANNING, INC
Firm details
- Headquarters
- WESTLAKE, Ohio
- CRD number
- 104640
- Registered since
- August 14, 1987
- Website
- keystonefin.com
- Custodians
- CHARLES SCHWAB & CO., INC., NATIONWIDE SECURITIES, LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI95.76%
- Individuals4.24%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Keystone Financial Planning, Inc. is an independent registered investment adviser formed in 1987 that serves individual and family clients. The firm combines financial planning with portfolio management for individuals and small businesses and lists accounting among its business activities. Its fee model mixes percentage-of-AUM billing with fixed-fee engagements, which supports both ongoing wealth-management relationships and project-based planning work. Investment activity shows a clear tilt toward public funds and concentrated use of ETFs alongside individual equities. The firm does not identify as an active ESG investor and is not positioned as a capital allocator; instead it relies on third-party managers and pooled vehicles to implement client strategies. Given the client base and asset mix, Keystone appears focused on providing diversified, income-oriented and core equity exposure with supplemental solutions such as annuities for liability-driven or income needs.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds56%
- Exchange Traded Equities43%
- Cash & Cash Equivalents1%
Owners & executives
1 of 1BRIGITTE PALUMBO
Chief Compliance OfficerCRD 6368436
Contacts
2 of 2LINDA BOROWIAK
Vice PresidentCRD 4441369
KEITH SECHLER
Founder & PresidentCRD 4441368
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 5Active vs passive
$229M in ETFs
100%
$229M
0%
$0
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SCHWAB US DIVIDEND EQUITY ETF (SCHD) | Schwab | Passive | Large Value | $208M | 6,763,707 | 90.77% |
Location
WESTLAKE, OH
CUYAHOGA
Location
WESTLAKE, OH
Headquartered in WESTLAKE, OH, anchoring the Cleveland-Akron-Canton, OH metro in the Midwest.
- Metro area
- Cleveland-Akron-Canton, OH
- Region
- Midwest
- County
- CUYAHOGA
- Address
- 1991 Crocker Rd
- Time zone
- ET (UTC-5)
- Office locations
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