KEYSTONE FINANCIAL PLANNING, INC

RIASEC RegisteredEst. 1987
Total AUM
$407M
Discretionary
$407M
100% of AUM
Avg account
$908K
Accounts
448
Employees
2
Advisory reps
3

Firm details

Headquarters
WESTLAKE, Ohio
CRD number
104640
Registered since
August 14, 1987
Custodians
CHARLES SCHWAB & CO., INC., NATIONWIDE SECURITIES, LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI95.76%
  • Individuals4.24%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Keystone Financial Planning, Inc. is an independent registered investment adviser formed in 1987 that serves individual and family clients. The firm combines financial planning with portfolio management for individuals and small businesses and lists accounting among its business activities. Its fee model mixes percentage-of-AUM billing with fixed-fee engagements, which supports both ongoing wealth-management relationships and project-based planning work. Investment activity shows a clear tilt toward public funds and concentrated use of ETFs alongside individual equities. The firm does not identify as an active ESG investor and is not positioned as a capital allocator; instead it relies on third-party managers and pooled vehicles to implement client strategies. Given the client base and asset mix, Keystone appears focused on providing diversified, income-oriented and core equity exposure with supplemental solutions such as annuities for liability-driven or income needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 56%, Exchange Traded Equities 43%, Cash & Cash Equivalents 1%56%
  • Public Funds/Mutual Funds56%
  • Exchange Traded Equities43%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • BRIGITTE PALUMBO

    Chief Compliance OfficerCRD 6368436

Contacts

2 of 2
  • LINDA BOROWIAK

    Vice PresidentCRD 4441369

  • KEITH SECHLER

    Founder & PresidentCRD 4441368

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 5

Active vs passive

$229M in ETFs

Passive

100%

$229M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US DIVIDEND EQUITY ETF (SCHD)SchwabPassiveLarge Value$208M6,763,70790.77%

Location

Primary office

WESTLAKE, OH

CUYAHOGA

Location

WESTLAKE, OH

Headquartered in WESTLAKE, OH, anchoring the Cleveland-Akron-Canton, OH metro in the Midwest.

Metro area
Cleveland-Akron-Canton, OH
Region
Midwest
County
CUYAHOGA
Address
1991 Crocker Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth