Keystone Financial

RIASEC Registered
Total AUM
$51.2M
Discretionary
$51.2M
100% of AUM
Avg account
$93.6K
Accounts
547
Employees
3
Advisory reps
2

Firm details

Headquarters
Eau Claire, Wisconsin
CRD number
336237
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals89.37%
  • HNWI9.46%
  • Pension & Profit Sharing Plans0.88%
  • Corporations / Businesses0.29%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Keystone Financial is an independent Registered Investment Adviser organized as a limited liability company and owned by an individual. The firm serves individual and family clients as well as some institutional relationships. Its advisory services center on financial planning and portfolio management for individuals and small businesses. Fee arrangements include a percentage of assets under management, hourly fees, and fixed fees. Keystone does not describe itself as an active ESG investor, is not designated as a multi-state adviser in the source data, and does not act as a capital allocator; instead it relies on third‑party managers for alternative exposures.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 73%, Exchange Traded Equities 23%, Cash & Cash Equivalents 4%73%
  • Public Funds/Mutual Funds73%
  • Exchange Traded Equities23%
  • Cash & Cash Equivalents4%

Contacts

2 of 2
  • Patrick Couture

    Patrick Couture

    Founder, President & Financial AdvisorCRD 6054280

  • Jesse Becker

    Jesse Becker

    Financial AdvisorCRD 7832063

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Eau Claire, WI

Eau Claire

Location

Eau Claire, WI

Headquartered in Eau Claire, WI, anchoring the Eau Claire-Menomonie, WI metro in the Midwest.

Metro area
Eau Claire-Menomonie, WI
Region
Midwest
County
Eau Claire
Address
4252 Southtowne Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth