KEYSTONE FINANCIAL

RIASEC Registered
Total AUM
$51.2M
Discretionary
$51.2M
100% of AUM
Avg account
$93.6K
Accounts
547
Employees
3
Advisory reps
2

Firm details

Headquarters
EAU CLAIRE, Wisconsin
CRD number
336237
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals89.37%
  • HNWI9.46%
  • Pension & Profit Sharing Plans0.88%
  • Corporations / Businesses0.29%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Keystone Financial operates as an independent registered investment adviser structured as a limited liability company. The firm serves a mix of individual, family and institutional clients, with a primary focus on financial planning and portfolio management for individuals and small businesses. Its fee arrangements include asset-based fees, hourly charges and fixed-fee engagements, which supports both ongoing advisory relationships and one-off planning work. Investment activity is tilted toward pooled public vehicles for core exposures—mutual funds and other public funds make up the bulk of assets—while the firm also accesses a range of alternative strategies through third-party managers. Keystone Financial is not positioned as a capital allocator; instead it relies on external managers for specialist strategies. The adviser does not identify as an active ESG investor and operates under a single-state registration profile.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 73%, Exchange Traded Equities 23%, Cash & Cash Equivalents 4%73%
  • Public Funds/Mutual Funds73%
  • Exchange Traded Equities23%
  • Cash & Cash Equivalents4%

Contacts

2 of 2
  • PATRICK COUTURE

    Founder, President & Financial AdvisorCRD 6054280

  • Jesse Becker

    Financial AdvisorCRD 7832063

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

EAU CLAIRE, WI

EAU CLAIRE

Location

EAU CLAIRE, WI

Headquartered in EAU CLAIRE, WI, anchoring the Eau Claire-Menomonie, WI metro in the Midwest.

Metro area
Eau Claire-Menomonie, WI
Region
Midwest
County
EAU CLAIRE
Address
4252 Southtowne Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth