KEYSTONE ADVISORY GROUP

RIASEC Registered
Total AUM
$67.8M
Discretionary
$67.8M
100% of AUM
Avg account
$309K
Accounts
219
Employees
3
Advisory reps
2

Firm details

Headquarters
HOLLISTER, California
CRD number
168574
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals52.11%
  • HNWI47.89%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Keystone Advisory Group is an independent registered investment adviser that focuses on serving individuals and families. The firm combines financial planning, discretionary portfolio management for individuals and small businesses, and educational seminars as its core offerings. Keystone charges clients through a mix of percentage-of-AUM fees, hourly fees, and fixed fees, which lets it tailor pricing to the complexity and scope of each engagement. On the investment side Keystone shows a clear preference for pooled public funds as its primary building blocks. The firm also uses third‑party real estate managers for alternative exposure. Keystone is not identified as an active ESG investor and lists an affiliation with an insurance company as part of its industry relationships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 93%, Exchange Traded Equities 4%, Cash & Cash Equivalents 3%93%
  • Public Funds/Mutual Funds93%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents3%

Contacts

2 of 2
  • AUBRIANA VILLAGRANA

    Director of Client ServicesCRD 6013019

  • KELLY MONROE

    FounderCRD 5137582

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

HOLLISTER, CA

SAN BENITO

Location

HOLLISTER, CA

Headquartered in HOLLISTER, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN BENITO
Address
2440 Bert Dr
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth