KEYNOTE FINANCIAL SERVICES, LLC

RIASEC RegisteredEst. 2022
Total AUM
$227M
Discretionary
$227M
100% of AUM
Avg account
$424K
Accounts
536
Employees
2
Advisory reps
2

Firm details

Headquarters
VERNON, Connecticut
CRD number
130384
Registered since
September 22, 2022
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI82.28%
  • Individuals12.16%
  • Pension & Profit Sharing Plans4.42%
  • Charitable Organizations1.12%
  • Corporations / Businesses0.02%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Keynote Financial Services, LLC is an independently owned registered investment adviser organized as an LLC and SEC-registered in 2022. The firm serves both individual and family clients as well as institutional and business accounts. Its advisory work centers on financial planning and discretionary portfolio management for individuals, small businesses, and larger business or institutional clients. Fee arrangements combine a percentage of assets under management with hourly billing. The firm reports an equity-first investment preference and does not identify as an active ESG investor or a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 87%, Public Funds/Mutual Funds 10%, Cash & Cash Equivalents 3%87%
  • Exchange Traded Equities87%
  • Public Funds/Mutual Funds10%
  • Cash & Cash Equivalents3%

Contacts

2 of 2
  • KENT ZAHNER

    OwnerCRD 4757223

  • James Desrocher

    Financial AdvisorCRD 5401752

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 8

Active vs passive

$14.1M in ETFs

Passive

30%

$4.2M

Active

70%

$9.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD ULTRA-SHORT BOND ETF (VUSB)VanguardActiveUltrashort Bond$8.8M177,58262.91%

Location

Primary office

VERNON, CT

TOLLAND

Location

VERNON, CT

Headquartered in VERNON, CT, anchoring the Hartford-East Hartford, CT metro in the Northeast.

Metro area
Hartford-East Hartford, CT
Region
Northeast
County
TOLLAND
Address
7 Keynote Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth