Keener Financial Planning

RIASEC RegisteredEst. 2019
Total AUM
$479M
Discretionary
$479M
100% of AUM
Avg account
$625K
Accounts
767
Employees
12
Advisory reps
11

Firm details

Headquarters
Keller, Texas
CRD number
147615
Registered since
April 30, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Hourly Charges, Fixed Fees
Client types
  • HNWI90.48%
  • Individuals6.28%
  • Corporations / Businesses3.24%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Keener Financial Planning is a privately held limited liability company that registered with the SEC in 2019 and operates as an independent registered investment adviser. The firm reports serving individuals, families and some institutional clients, providing financial planning and portfolio management for individuals and small businesses. It also lists pension consulting services and runs educational seminars and workshops. Keener bills clients using hourly and fixed-fee arrangements rather than percentage-based asset fees. The firm does not identify itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 51%, Public Funds/Mutual Funds 47%, Cash & Cash Equivalents 2%51%
  • Exchange Traded Equities51%
  • Public Funds/Mutual Funds47%
  • Cash & Cash Equivalents2%

Contacts

3 of 11
  • Sterling Gray

    Sterling Gray

    Financial PlannerCRD 7423363

  • Samuel Pond

    Samuel Pond

    Co-OwnerCRD 6826918

  • Megan Coyne

    Megan Coyne

    Financial PlannerCRD 6742692

Unlock 8 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 53

Active vs passive

$321M in ETFs

Passive

93%

$300M

Active

7%

$21.9M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 1500(R) COMPOSITE STOCK MARKET ETF (SPTM)State StreetPassiveLarge Blend$85.9M1,086,69226.73%

Location

Primary office

Keller, TX

Tarrant

Location

Keller, TX

Headquartered in Keller, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
Tarrant
Address
1692 Keller Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth