JOINER FINANCIAL, LLC

RIASEC Registered
Total AUM
$63.4M
Discretionary
$63.4M
100% of AUM
Avg account
$441K
Accounts
144
Employees
1
Advisory reps
1

Firm details

Headquarters
EL DORADO HILLS, California
CRD number
147962
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Performance Based Fees
Client types
  • HNWI54%
  • Individuals46%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Joiner Financial, LLC is an independent registered investment adviser focused on individual and family clients. The firm delivers financial planning and portfolio management for individuals and small businesses, operating a fee model that includes a percentage of assets under management, hourly charges and performance-based fees. Investment activity shows a clear tilt toward equities: the adviser favors exchange-traded instruments as the primary vehicle for client exposure while supplementing core positions with mutual funds and selected alternative strategies. Manager allocation appears pragmatic and liquidity-minded. Portfolios rely on separately managed account structures and liquid, exchange-traded instruments for core equity exposure, with third-party alternative managers used selectively. The firm is not positioned as an active ESG investor and does not present itself as a multi-state or pension consultant adviser. Joiner Financial maintains an industry affiliation with an insurance company and incorporates insurance solutions into planning where appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 70%, Public Funds/Mutual Funds 25%, Cash & Cash Equivalents 7%70%
  • Exchange Traded Equities70%
  • Public Funds/Mutual Funds25%
  • Cash & Cash Equivalents7%

Contacts

1 of 1
  • DAVID JOINER

    Founding PrincipalCRD 4520591

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

EL DORADO HILLS, CA

EL DORADO

Location

EL DORADO HILLS, CA

Headquartered in EL DORADO HILLS, CA, anchoring the Sacramento-Roseville, CA metro in the West.

Metro area
Sacramento-Roseville, CA
Region
West
County
EL DORADO
Address
4944 Windplay Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth