Investment Initiatives, LLC

RIAState Registered
Total AUM
$26M
Discretionary
$16.6M
64% of AUM
Avg account
$361K
Accounts
72
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
170334
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI40.84%
  • Banking / Thrift Institutions19.29%
  • Pension & Profit Sharing Plans16.66%
  • Charitable Organizations13.25%
  • Individuals9.95%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Investment Initiatives, LLC is an independent, owner-operated advisory firm that works primarily with individuals and families on a fee-for-assets basis. Its advisory services emphasize financial planning, portfolio management for individuals and small businesses, and pension consulting. The firm is structured as a limited liability company and is state‑registered in Michigan, Ohio and Virginia. The business model centers on discretionary portfolio management alongside non‑discretionary relationships, with a clear tilt toward equity exposure as the primary investment preference.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 38%, Cash & Cash Equivalents 38%, Investment Grade Corp Bonds 24%38%
  • Exchange Traded Equities38%
  • Cash & Cash Equivalents38%
  • Investment Grade Corp Bonds24%

Owners & executives

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Contacts

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth