INTENTIONAL FINANCE, LLC

RIASEC Registered
Total AUM
$42.5M
Discretionary
$36.8M
87% of AUM
Avg account
$173K
Accounts
245
Employees
1
Advisory reps
1

Firm details

Headquarters
ALBUQUERQUE, New Mexico
CRD number
288181
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals66.89%
  • HNWI33.11%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Intentional Finance, LLC is an independent registered investment adviser that serves individual and family clients with a mix of financial planning and discretionary portfolio management. The firm operates as a capital allocator: it builds client portfolios from a core of public mutual funds and supplements those holdings with access to third‑party alternative managers across private equity, venture capital, real estate, commodities and collateralized debt. Its client-facing services include financial planning, portfolio management for both individuals/small businesses and institutions, selection of sub‑advisers, pension consulting work, and educational workshops. The firm charges a mix of percentage‑of‑AUM fees alongside hourly and fixed fees, giving flexibility for clients who need planning or project work outside ongoing asset management. Intentional Finance reports no active ESG investing program and lists an industry affiliation with an insurance company, which can indicate they integrate insurance solutions or coordinate with insurance specialists when appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 72%, Cash & Cash Equivalents 18%, Exchange Traded Equities 10%72%
  • Public Funds/Mutual Funds72%
  • Cash & Cash Equivalents18%
  • Exchange Traded Equities10%

Contacts

1 of 1
  • SUSAN KROGER

    Co-Founder and Financial AdvisorCRD 4622958

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ALBUQUERQUE, NM

BERNALILLO

Location

ALBUQUERQUE, NM

Headquartered in ALBUQUERQUE, NM, anchoring the Albuquerque-Santa Fe-Las Vegas, NM metro in the West.

Metro area
Albuquerque-Santa Fe-Las Vegas, NM
Region
West
County
BERNALILLO
Address
7770 Jefferson St NE
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth