Integrity Financial Corporation

RIASEC RegisteredEst. 2016
Total AUM
$868M
Discretionary
$686M
79% of AUM
Avg account
$602K
Accounts
1,443
Employees
21
Advisory reps
17

Firm details

Headquarters
Jackson, Wyoming
CRD number
137125
Registered since
February 16, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI45.91%
  • Individuals23.31%
  • Pension & Profit Sharing Plans22.69%
  • Pooled Investment Vehicles3.64%
  • Charitable Organizations2.48%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Integrity Financial Corporation is an independent, advisor-owned RIA that operates as a capital allocator and charges fees as a percentage of assets under management. The firm serves both individual and family clients as well as institutional clients, and its advisory menu includes financial planning, portfolio management for individuals, small businesses and pooled vehicles, pension consulting, manager selection, and educational seminars. Integrity also functions as an insurance broker and reports an industry affiliation with accounting professionals. The firm does not identify as an active ESG investor. Integrity Financial was SEC-registered in 2016 and is structured as a corporation under individual ownership. Its business model combines traditional wealth management services with selection and allocation to third-party managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 35%, Private Funds 28%, Public Funds/Mutual Funds 18%, Cash & Cash Equivalents 11%, Non-Exchange Traded Equities 8%35%
  • Exchange Traded Equities35%
  • Private Funds28%
  • Public Funds/Mutual Funds18%
  • Cash & Cash Equivalents11%
  • Non-Exchange Traded Equities8%

Owners & executives

3 of 3
  • Deann Cross

    Deann Cross

    COOCRD 4538304

  • Sarah Archer

    Sarah Archer

    Chief Investment OfficerCRD 5843776

  • Scott Wilson

    Chief Operating OfficerCRD 6544882

Contacts

3 of 14
  • Theodore Steelman

    Theodore Steelman

    Retirement Plan AdvisorCRD 7084236

  • Warren Langsford

    Warren Langsford

    Financial AdvisorCRD 6248847

  • Michael Sanchez

    Michael Sanchez

    Vice President, OperationsCRD 1447606

Unlock 11 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 270

Active vs passive

$161M in ETFs

Passive

55%

$88.5M

Active

37%

$72.7M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$30M40,04818.61%

Location

Primary office

Jackson, WY

Teton

Location

Jackson, WY

Headquartered in Jackson, WY, in the West of the United States.

Region
West
County
Teton
Address
680 S Cache St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth