Integrity Advisory Solutions

RIASEC RegisteredEst. 2022
Total AUM
$1.1B
Discretionary
$1.1B
100% of AUM
Avg account
$266K
Accounts
4,143
Employees
113
Advisory reps
122

Firm details

Headquarters
Dallas, Texas
CRD number
288817
Registered since
January 20, 2022
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.74%
  • Individuals39.43%
  • Corporations / Businesses2.28%
  • Pension & Profit Sharing Plans0.51%
  • State / Municipal Government0.03%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Integrity Advisory Solutions is an independent registered investment adviser formed as an LLC and registered with the SEC in 2022. The firm presents itself as a capital allocator that serves both individuals/families and institutional clients. Its stated advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting services, and the selection of other advisers; fee arrangements may be based on a percentage of assets under management, hourly charges, or fixed fees. The firm also identifies as an active ESG investor and signals that it uses third‑party manager relationships as part of its offering.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 74%, Exchange Traded Equities 11%, US Government Bonds 5%, Non-Investment Grade Corp Bonds 3%, Cash & Cash Equivalents 1%74%
  • Public Funds/Mutual Funds74%
  • Exchange Traded Equities11%
  • US Government Bonds5%
  • Non-Investment Grade Corp Bonds3%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 5
  • Ronald Morrison

    Ronald Morrison

    Founder & CEOCRD 7899354

  • Sanford Fisch

    CEOCRD 4357832

  • Sabrina Frank

    Sabrina Frank

    Co-Founder & COOCRD 8239823

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Contacts

3 of 117
  • Eric Ridley

    Eric Ridley

    AttorneyCRD 7961902

  • Yvonne Novak

    Yvonne Novak

    Advisory Solutions ConsultantCRD 2155243

  • Robert Knotts

    Robert Knotts

    Investment Advisor RepresentativeCRD 6649595

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 232

Active vs passive

$972M in ETFs

Passive

31%

$303M

Active

63%

$669M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)DimensionalActiveLarge Blend$147M3,311,00615.11%

Location

Primary office

Dallas, TX

Dallas

Location

Dallas, TX

Headquartered in Dallas, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
Dallas
Address
1445 Ross Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth