Innovative Financial, LLC

RIASEC RegisteredEst. 2026
Total AUM
$105M
Discretionary
$105M
100% of AUM
Avg account
$1.2M
Accounts
85
Employees
3
Advisory reps
2

Firm details

Headquarters
Lakewood, Colorado
CRD number
127469
Registered since
February 6, 2026
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI73.8%
  • Individuals26.2%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Innovative Financial, LLC is an independent registered investment adviser formed as an LLC and SEC-registered in 2026. The firm focuses on serving individual and family clients, providing financial planning and portfolio management for individuals and small businesses. Its fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm is not positioned as a capital allocator, does not identify as an active ESG investor, and is not registered as a multi-state or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Exchange Traded Equities 2%, Cash & Cash Equivalents 1%97%
  • Public Funds/Mutual Funds97%
  • Exchange Traded Equities2%
  • Cash & Cash Equivalents1%

Contacts

2 of 2
  • Dede Jones

    Dede Jones

    Managing DirectorCRD 4436189

  • Betty Wang

    Betty Wang

    Founder & Wealth AdvisorCRD 6611103

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Lakewood, CO

Jefferson

Location

Lakewood, CO

Headquartered in Lakewood, CO, anchoring the Denver-Aurora, CO metro in the West.

Metro area
Denver-Aurora, CO
Region
West
County
Jefferson
Address
355 S Teller St
Time zone
MT (UTC-7)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth