Icon Financial
Firm details
- Headquarters
- Prior Lake, Minnesota
- CRD number
- 287830
- Website
- iconretirement.com
- Custodians
- CHARLES SCHWAB & CO., INC., NATIONWIDE SECURITIES, LLC
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- Individuals75.13%
- HNWI24.87%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingEducational Seminars / Workshops
Firm profile
FINTRXOverview
Icon Financial is an independent registered investment adviser organized as an LLC and owned by an individual. The firm focuses on serving individuals and families, offering financial planning and portfolio management alongside pension consulting and educational workshops. Its fee model combines a percentage-of-assets approach with hourly charges. Icon Financial reports it is not an active ESG investor, does not operate as a capital allocator, and is not designated as a multi-state or newly formed adviser. The firm lists an affiliation with an insurance company.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds75%
- Cash & Cash Equivalents15%
- Exchange Traded Equities5%
- US Government Bonds5%
Contacts
2 of 2Yvonne Moe Olson
Vice PresidentCRD 6891659

Jacob Ruotsinoja
PresidentCRD 4353932
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Prior Lake, MN
Scott
Location
Prior Lake, MN
Headquartered in Prior Lake, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.
- Metro area
- Minneapolis-St. Paul, MN-WI
- Region
- Midwest
- County
- Scott
- Address
- 16180 Hastings Ave Se
- Time zone
- CT (UTC-6)
- Office locations
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