Icon Financial

RIASEC Registered
Total AUM
$38.2M
Discretionary
$38.2M
100% of AUM
Avg account
$221K
Accounts
173
Employees
1
Advisory reps
2

Firm details

Headquarters
Prior Lake, Minnesota
CRD number
287830
Custodians
CHARLES SCHWAB & CO., INC., NATIONWIDE SECURITIES, LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals75.13%
  • HNWI24.87%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Icon Financial is an independent registered investment adviser organized as an LLC and owned by an individual. The firm focuses on serving individuals and families, offering financial planning and portfolio management alongside pension consulting and educational workshops. Its fee model combines a percentage-of-assets approach with hourly charges. Icon Financial reports it is not an active ESG investor, does not operate as a capital allocator, and is not designated as a multi-state or newly formed adviser. The firm lists an affiliation with an insurance company.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 75%, Cash & Cash Equivalents 15%, Exchange Traded Equities 5%, US Government Bonds 5%75%
  • Public Funds/Mutual Funds75%
  • Cash & Cash Equivalents15%
  • Exchange Traded Equities5%
  • US Government Bonds5%

Contacts

2 of 2
  • Yvonne Moe Olson

    Yvonne Moe Olson

    Vice PresidentCRD 6891659

  • Jacob Ruotsinoja

    Jacob Ruotsinoja

    PresidentCRD 4353932

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Prior Lake, MN

Scott

Location

Prior Lake, MN

Headquartered in Prior Lake, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
Scott
Address
16180 Hastings Ave Se
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth