HURLBURT FINANCIAL

RIASEC Registered
Total AUM
$70M
Discretionary
$70M
100% of AUM
Avg account
$159K
Accounts
439
Employees
10
Advisory reps
2

Firm details

Headquarters
LAKELAND, Florida
CRD number
152173
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Other
Client types
  • HNWI51.3%
  • Individuals38.86%
  • Pension & Profit Sharing Plans9.35%
  • Charitable Organizations0.45%
  • Corporations / Businesses0.04%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Hurlburt Financial is an independent registered investment adviser run as an individually owned corporation that serves both individual/family and institutional clients. The firm acts as a capital allocator, providing discretionary portfolio management alongside financial planning, selection of other advisers and educational workshops. Its stated preference is equity-centered: exchange-traded equities and ETFs represent the largest share of managed assets, and the firm uses mutual funds where appropriate for diversification and implementation. Hurlburt Financial also carries out accounting-related business activities, which can support integrated tax-aware portfolio decisions for clients. The firm’s advisory focus is on smaller institutions and individual/small-business relationships, delivering tailored portfolios and separate account management. Hurlburt Financial does not position itself as an active ESG investor and it is not registered as a multi-state adviser. Fee arrangements are listed as “other,” indicating non-standard pricing structures may be used with some clients.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 51%, Public Funds/Mutual Funds 35%, Private Funds 9%, Non-Investment Grade Corp Bonds 2%, Cash & Cash Equivalents 2%, Investment Grade Corp Bonds 1%51%
  • Exchange Traded Equities51%
  • Public Funds/Mutual Funds35%
  • Private Funds9%
  • Non-Investment Grade Corp Bonds2%
  • Cash & Cash Equivalents2%

Contacts

2 of 2
  • ROBERT HURLBURT

    FounderCRD 5582870

  • MITCHELL BRUNER

    Advisor Support AssociateCRD 5650147

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LAKELAND, FL

POLK

Location

LAKELAND, FL

Headquartered in LAKELAND, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
POLK
Address
5125 S Lakeland Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth