HOLLAND CAPITAL MANAGEMENT LLC

Overview

Holland Capital Management LLC is an independent, owner-operated registered investment adviser that serves individual and family clients, with a particular focus on financial planning and discretionary portfolio management for individuals and small businesses. The firm operates as a capital allocator, selecting third‑party managers and building model or separately managed account (SMA) portfolios. Its business mix includes advisory work alongside insurance brokerage services, and it charges clients mainly as a percentage of assets under management with the option of hourly billing for planning or project work. Investment behavior shows a clear equity bias: the firm favors exchange‑traded equities for core portfolio exposure and uses active manager relationships to access alternative strategies. Holland Capital tends to structure client portfolios around liquid public equity positions while layering in manager‑run alternatives and fixed income for diversification and yield.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices