Holistic Finance LLC

RIASEC RegisteredEst. 2025
Total AUM
$14.2M
Discretionary
$14.2M
100% of AUM
Avg account
$20.5K
Accounts
693
Employees
4
Advisory reps
4

Firm details

Headquarters
,
CRD number
335108
Registered since
April 25, 2025
Custodians
ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • Individuals85.97%
  • HNWI14.03%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Holistic Finance LLC is an independent, SEC-registered RIA organized as a limited liability company and owned by an individual. The firm registered with the SEC in 2025 and serves primarily individual and family clients. Its advisory services emphasize financial planning, portfolio management for individuals and small businesses, and selection of other advisers. Holistic Finance also operates as an insurance broker and identifies as a capital allocator. It charges a mix of percentage-of-AUM, hourly, fixed-fee, and commission-based fees. The firm is active across multiple states and does not position itself as an ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 63%, Cash & Cash Equivalents 22%, Public Funds/Mutual Funds 15%63%
  • Exchange Traded Equities63%
  • Cash & Cash Equivalents22%
  • Public Funds/Mutual Funds15%

Owners & executives

2 of 2
  • Michael Wheelwright

    Michael Wheelwright

    Chief Compliance Officer, Investment Advisor RepresentativeCRD 7443523

  • Zachary Geist

    Founder & CEOCRD 4385986

Contacts

2 of 2
  • Lawrence Milford

    Lawrence Milford

    Financial PlannerCRD 4866862

  • Scott Humphrey

    Scott Humphrey

    Financial AdvisorCRD 7713970

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth