Highlands Wealth Advisors, LLC

RIASEC Registered
Total AUM
$33.3M
Discretionary
$33.3M
100% of AUM
Avg account
$476K
Accounts
70
Employees
1
Advisory reps
2

Firm details

Headquarters
San Diego, California
CRD number
156428
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI72.08%
  • Individuals27.92%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Highlands Wealth Advisors, LLC is a small, privately owned advisory firm that focuses on portfolio management for individuals and small businesses. The firm operates as an LLC with an owner-classified as an individual and charges clients on a percentage-of-AUM fee basis. Its client base is retail-focused rather than institutional: individuals and families are the primary population served. Highlands does not identify as an active ESG investor, is not positioned as a pension consultant, and does not report being a multi-state or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 48%, US Government Bonds 22%, Exchange Traded Equities 21%, Cash & Cash Equivalents 5%, State & Local Bonds 3%, Investment Grade Corp Bonds 1%48%
  • Public Funds/Mutual Funds48%
  • US Government Bonds22%
  • Exchange Traded Equities21%
  • Cash & Cash Equivalents5%
  • State & Local Bonds3%

Contacts

2 of 2
  • Peter Gordon

    Peter Gordon

    Founding PrincipalCRD 5610258

  • Ellen Gordon

    InvestorCRD 5898682

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

San Diego, CA

San Diego

Location

San Diego, CA

Headquartered in San Diego, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
9920 Pacific Heights Blvd
Time zone
PT (UTC-8)
Office locations

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