HERZOG FINANCIAL GROUP, LLC

Overview

Herzog Financial Group, LLC is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm charges both a percentage of assets under management and hourly fees, and operates primarily as a discretionary manager — roughly nine out of ten dollars reported are managed on a discretionary basis. Investment activity shows a clear preference for publicly traded equities, with exchange-traded instruments forming the single largest asset sleeve. Herzog is not positioned as a capital allocator or multi-state adviser, and it does not report an active ESG investing posture. Portfolio construction appears to lean on liquid, listed vehicles for core exposure, complemented by mutual funds for broader diversification. The client base is explicitly individual and family-focused; services are delivered through a small, tightly managed platform rather than a large institutional offering.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices