HERSHEY FINANCIAL ADVISERS, LLC

RIASEC RegisteredEst. 2023
Total AUM
$152M
Discretionary
$150M
99% of AUM
Avg account
$160K
Accounts
946
Employees
6
Advisory reps
4

Firm details

Headquarters
LANCASTER, Pennsylvania
CRD number
149907
Registered since
June 8, 2023
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals70.09%
  • HNWI29.15%
  • Corporations / Businesses0.35%
  • Pension & Profit Sharing Plans0.3%
  • Charitable Organizations0.12%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Hershey Financial Advisers, LLC is an independent registered investment adviser and capital allocator that serves both individual/family and institutional clients. The firm offers financial planning and portfolio management for individuals, small businesses and institutions, and it selects third-party advisers when appropriate. Hershey Financial Advisers operates as a limited liability company, acts as a registered representative of a broker-dealer and holds insurance broker relationships, and it charges fees on a percentage-of-AUM basis as well as hourly and fixed fees. The firm is an active ESG investor and became SEC-registered in 2023.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 100%100%
  • Public Funds/Mutual Funds100%

Contacts

3 of 4
  • NICHOLAS BRIGHTBILL

    PartnerCRD 5197623

  • GERARD CLUNAN

    OwnerCRD 3154428

  • GREG BOLL

    Managing PartnerCRD 4166371

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 81

Active vs passive

$123M in ETFs

Passive

94%

$115M

Active

6%

$7.7M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CONVERTIBLE BOND ETF (ICVT)BlackRockPassiveConvertibles$6.4M63,0825.22%

Location

Primary office

LANCASTER, PA

LANCASTER

Location

LANCASTER, PA

Headquartered in LANCASTER, PA, in the Northeast of the United States.

Region
Northeast
County
LANCASTER
Address
120 N Pointe Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth