HERRICK LAKE INVESTMENTS LLC

RIASEC Registered
Total AUM
$6M
Discretionary
$6M
100% of AUM
Avg account
$194K
Accounts
31
Employees
1
Advisory reps
1

Firm details

Headquarters
NAPERVILLE, Illinois
CRD number
315662
Custodians
INTERACTIVE BROKERS LLC
Fee structure
Percentage of AUM
Client types
  • HNWI61.73%
  • Individuals38.27%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Herrick Lake Investments LLC is a small, independent registered investment adviser structured as a limited liability company that focuses on individual and family clients and small businesses. The firm charges fees based on a percentage of assets under management and provides financial planning and discretionary portfolio management. Its filings show a clear preference for equity-oriented portfolios, with exchange-traded equities identified as the primary asset type. The adviser is not flagged as an active ESG investor, is not a multi-state adviser, and does not operate as a capital allocator. That profile points to a hands-on, advisor-driven practice that blends core equity management with targeted use of third-party alternative managers where appropriate. Custody is handled through Interactive Brokers, a platform that supports both institutional-style trading and access to a wide set of ETFs and individual securities.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 64%, Public Funds/Mutual Funds 36%64%
  • Exchange Traded Equities64%
  • Public Funds/Mutual Funds36%

Contacts

1 of 1
  • MARK HINES

    FounderCRD 4765638

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

NAPERVILLE, IL

DU PAGE

Location

NAPERVILLE, IL

Headquartered in NAPERVILLE, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
DU PAGE
Address
1155 S Washington St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth