Heronwood Capital LLC

RIASEC Registered
Total AUM
$59.4M
Discretionary
$3M
5% of AUM
Avg account
$1.9M
Accounts
31
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
290176
Custodians
RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Corporations / Businesses75.94%
  • HNWI19.64%
  • Individuals4.42%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Heronwood Capital LLC operates as a small, fee-based advisory firm that manages portfolios for both high-net-worth individuals and institutions. The firm emphasizes portfolio management for individuals, small businesses and institutional clients, and it offers a mix of billing arrangements — percentage-of-AUM, hourly work and fixed fees — allowing flexibility by client mandate. A notable feature of the business is its active involvement in real estate transactions: the firm is affiliated as a real estate broker and sponsors limited partnerships, which suggests it sources and places direct real estate investments alongside managed portfolios. Investment activity leans toward privately negotiated and non-exchange instruments. Non-exchange traded equities are the single largest asset category on the books, and the firm allocates to third-party alternative managers across private equity, hedge funds, private placements and real estate. That combination indicates Heronwood mixes traditional pooled and mutual fund exposures with bespoke, often illiquid, private-market positions to meet client objectives.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 33%, Private Funds 33%, Public Funds/Mutual Funds 26%, Cash & Cash Equivalents 6%, Exchange Traded Equities 1%, US Government Bonds 1%33%
  • Non-Exchange Traded Equities33%
  • Private Funds33%
  • Public Funds/Mutual Funds26%
  • Cash & Cash Equivalents6%
  • Exchange Traded Equities1%

Owners & executives

1 of 1
  • Michael Liss

    Michael Liss

    Founder and CEOCRD 5849981

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth