Heronwood Capital LLC
Firm details
- Headquarters
- ,
- CRD number
- 290176
- Custodians
- RAYMOND JAMES & ASSOCIATES, INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Corporations / Businesses75.94%
- HNWI19.64%
- Individuals4.42%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Heronwood Capital LLC operates as a small, fee-based advisory firm that manages portfolios for both high-net-worth individuals and institutions. The firm emphasizes portfolio management for individuals, small businesses and institutional clients, and it offers a mix of billing arrangements — percentage-of-AUM, hourly work and fixed fees — allowing flexibility by client mandate. A notable feature of the business is its active involvement in real estate transactions: the firm is affiliated as a real estate broker and sponsors limited partnerships, which suggests it sources and places direct real estate investments alongside managed portfolios. Investment activity leans toward privately negotiated and non-exchange instruments. Non-exchange traded equities are the single largest asset category on the books, and the firm allocates to third-party alternative managers across private equity, hedge funds, private placements and real estate. That combination indicates Heronwood mixes traditional pooled and mutual fund exposures with bespoke, often illiquid, private-market positions to meet client objectives.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Non-Exchange Traded Equities33%
- Private Funds33%
- Public Funds/Mutual Funds26%
- Cash & Cash Equivalents6%
- Exchange Traded Equities1%
Owners & executives
1 of 1
Michael Liss
Founder and CEOCRD 5849981
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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