Herold Advisors, Inc.
Firm details
- Headquarters
- New York, New York
- CRD number
- 105090
- Registered since
- January 2, 1976
- Website
- heroldlantern.com
- Custodians
- PERSHING LLC
- Fee structure
- Percentage of AUM, Other
- Client types
- HNWI69.15%
- Individuals25.64%
- Pension & Profit Sharing Plans3.58%
- Corporations / Businesses1.63%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPublication of Periodicals
Firm profile
FINTRXOverview
Herold Advisors, Inc. is an independent registered investment adviser that has been SEC-registered since 1976. The firm serves both individual and family clients as well as institutional and business clients, offering advisory services that include portfolio management for individuals/small businesses and for businesses or institutions. It also engages in the publication of periodicals or newsletters and operates related broker-dealer and insurance brokerage activities. The firm charges fees based on a percentage of assets under management alongside other fee arrangements. Herold Advisors is not organized as a capital allocator and does not describe itself as an active ESG investor or a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Non-Exchange Traded Equities78%
- Public Funds/Mutual Funds15%
- Cash & Cash Equivalents5%
- State & Local Bonds1%
- Investment Grade Corp Bonds1%
Owners & executives
2 of 2
Lawrence Herold
Chief Operating OfficerCRD 870531
Kevin Leahy
Independent ContractorCRD 1876741
Contacts
3 of 14
Tyler Turtoro
Financial AdvisorCRD 5872949
Keith Lanton
PresidentCRD 1703378
Wendy Sheftel
Owner / AdvisorCRD 2300282
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 107Active vs passive
$187M in ETFs
44%
$81.3M
55%
$106M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| DIMENSIONAL US EQUITY MARKET ETF (DFUS) | Dimensional | Active | Large Blend | $12.2M | 148,859 | 6.53% |
Location
New York, NY
New York
Location
New York, NY
Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- New York
- Address
- 711 3rd Ave
- Time zone
- ET (UTC-5)
- Office locations
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