HEROLD ADVISORS, INC.
Firm details
- Headquarters
- New York, New York
- CRD number
- 105090
- Registered since
- January 2, 1976
- Website
- heroldlantern.com
- Custodians
- PERSHING LLC
- Fee structure
- Percentage of AUM, Other
- Client types
- HNWI69.15%
- Individuals25.64%
- Pension & Profit Sharing Plans3.58%
- Corporations / Businesses1.63%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPublication of Periodicals
Firm profile
FINTRXOverview
Herold Advisors, Inc. is an independent registered investment adviser first registered with the SEC in 1976. The firm operates as a corporation with domestic entity/individual ownership and serves both individual and family clients as well as institutional clients. Its business model combines advisory services (portfolio management for individuals, small businesses and institutions) with broker-dealer and insurance-broker activities; the firm also lists publication of periodicals or newsletters among its advisory activities. Fees are charged on a percentage-of-AUM basis alongside other fee arrangements. Herold Advisors does not identify as an active ESG investor and is not classified as a multistate or newly formed adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Non-Exchange Traded Equities78%
- Public Funds/Mutual Funds15%
- Cash & Cash Equivalents5%
- State & Local Bonds1%
- Investment Grade Corp Bonds1%
Owners & executives
2 of 2LAWRENCE HEROLD
Chief Operating OfficerCRD 870531
KEVIN LEAHY
Independent ContractorCRD 1876741
Contacts
3 of 14Tyler Turtoro
Financial AdvisorCRD 5872949
Michael Bottoni
Registered Investment Advisor RepresentativeCRD 8074681
Hunter Lanton
Registered Investment Advisor RepresentativeCRD 7626488
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 107Active vs passive
$166M in ETFs
46%
$75.7M
53%
$90M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| AVANTIS US EQUITY ETF (AVUS) | Avantis | Active | Large Blend | $9.4M | 84,322 | 5.66% |
Location
New York, NY
NEW YORK
Location
New York, NY
Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- NEW YORK
- Address
- 125 Park Ave
- Time zone
- ET (UTC-5)
- Office locations
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