Herndon Investment Management, LLC

RIASEC Registered
Total AUM
$37.7M
Discretionary
$37.7M
100% of AUM
Avg account
$650K
Accounts
58
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
309564
Fee structure
Percentage of AUM
Client types
  • HNWI70.3%
  • Individuals29.7%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Herndon Investment Management, LLC is a small, equity-focused registered investment adviser serving individual and family clients and small businesses. The firm charges fees based on a percentage of assets under management and provides discretionary portfolio management as its primary advisory activity. Its filings show a clear preference for exchange-traded equities as the center of its allocation strategy, and the firm manages assets through separately managed account structures rather than large pooled vehicles. The adviser is structured as a limited liability company and is owned by an individual. Herndon Investment Management emphasizes liquid, publicly traded instruments and appears to build portfolios around equity exposure while tailoring accounts to individual client needs. The adviser is not flagged as an active ESG investor and does not operate as a multistate or pension consultant adviser in its reported profile.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 62%, US Government Bonds 20%, Other 10%, Cash & Cash Equivalents 8%62%
  • Exchange Traded Equities62%
  • US Government Bonds20%
  • Other10%
  • Cash & Cash Equivalents8%

Contacts

1 of 1
  • Bradley Herndon

    PresidentCRD 4619355

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth