Heritage Road Advisors

RIASEC Registered
Total AUM
$21.1M
Discretionary
$21M
100% of AUM
Avg account
$324K
Accounts
65
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
305458
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI95.8%
  • Individuals4.2%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Heritage Road Advisors is a small, independent registered investment adviser that focuses on serving individual and family clients, including small-business owners. The firm combines fee-based portfolio management with financial planning and client education—offering ongoing discretionary management alongside hourly planning engagements and seminars. Investment activity centers on public fund vehicles (mutual funds and similar pooled products) as the primary means of implementing client portfolios, while the firm also uses third‑party alternative managers—specifically hedge funds—for diversifying exposures. Heritage Road operates with an owner-led structure and positions itself as a hands-on adviser for high-net-worth households rather than a capital allocator or institutional consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 85%, Cash & Cash Equivalents 9%, Exchange Traded Equities 5%, State & Local Bonds 1%85%
  • Public Funds/Mutual Funds85%
  • Cash & Cash Equivalents9%
  • Exchange Traded Equities5%
  • State & Local Bonds1%

Contacts

2 of 2
  • Paul Henderson

    Paul Henderson

    Principal & AdvisorCRD 5170955

  • Mary Benedict

    Mary Benedict

    President and Senior AdvisorCRD 2283420

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth