Heritage Financial LLC

RIASEC RegisteredEst. 2018

Total AUM

$408M

Discretionary

$365M

89% of AUM

Avg account

$271K

Accounts

1,507

Employees

8

Advisory reps

7

Firm details

Headquarters: Gainesville, Virginia
CRD number: 285149
Registered since: November 26, 2018
Website: www.heritagefinllc.com
Custodians: CHARLES SCHWAB & CO., INC., AMERICAN FUNDS & TRUSTS INCORPORATED
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI74.48%
Individuals17.63%
Pension & Profit Sharing Plans6.39%
Charitable Organizations1.5%
Services: Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Heritage Financial LLC is an independent, owner-operated registered investment adviser organized as an LLC and registered with the SEC since 2018. The firm focuses on individual and family clients, offering financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. It describes itself as a capital allocator and reports being an active ESG investor. Its fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee options.

Assets & Accounts

Investments & Alternatives

Read the full firm profile in FINTRX →

Investment profile

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

CRM & tech providers

TAMPs used

Clients

Client base

Client personas

Asset composition

Public Funds/Mutual Funds87%
Exchange Traded Equities7%
Cash & Cash Equivalents3%
Other2%
US Government Bonds1%

Owners & executives

1 of 1

David Morton
Chief Executive Officer, Wealth AdvisorCRD 4912079

Contacts

3 of 6

David O'neill
Wealth AdvisorCRD 6885315
Aaron Clarke
Wealth ManagerCRD 6358237
Eric Thomas
Associate Wealth AdvisorCRD 8214883

Unlock 3 more contacts →

Wealth teams

Newly hired reps

Recent M&A activity

Recent filings

Awards

Primary office

Gainesville, VA

Prince William

Location

Gainesville, VA

Headquartered in Gainesville, VA, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area: Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region: South
County: Prince William
Address: 7001 Heritage Village Plz
Time zone: ET (UTC-5)
Office locations

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