HEALTHEQUITY ADVISORS

RIASEC RegisteredEst. 2013
Total AUM
$2B
Discretionary
$1.2B
61% of AUM
Avg account
$11.2K
Accounts
178,476
Employees
8
Advisory reps
5

Firm details

Headquarters
DRAPER, Utah
CRD number
167105
Registered since
April 26, 2013
Custodians
HEALTHEQUITY TRUST COMPANY
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals100%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Healthequity Advisors is an SEC‑registered LLC that provides portfolio management for individuals and small businesses. The firm’s client base is concentrated among individual and family relationships and its advisory model emphasizes high-volume retail accounts rather than a boutique high‑net‑worth focus. Fee arrangements include both percentage‑of‑AUM and fixed fees. The firm is not a capital allocator to external alternative managers and is not marked as an active ESG investor or pension consultant in its filing. Investment activity centers on public investment funds—primarily mutual funds and other pooled public vehicles—rather than direct allocations to private or third‑party alternative fund managers. The firm’s industry affiliation with a trust company and its custody relationship (see Assets & Accounts) support administration of pooled account structures and typical retail portfolio operations. Healthequity Advisors has been SEC‑registered since 2013 and is organized as a domestic entity.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 100%100%
  • Public Funds/Mutual Funds100%

Owners & executives

1 of 1
  • James Lucania

    Chief Financial OfficerCRD 4439239

Contacts

3 of 4
  • JAMES IVIE

    Investment AdviserCRD 5037555

  • STEPHEN NEELEMAN

    FounderCRD 6175029

  • Cordell Eggett

    Director of FinanceCRD 6583888

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

DRAPER, UT

SALT LAKE

Location

DRAPER, UT

Headquartered in DRAPER, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
15 W Scenic Pointe Dr
Time zone
MT (UTC-7)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth