Heal Financial LLC

RIASEC Registered
Total AUM
$20.3M
Discretionary
$20.3M
100% of AUM
Avg account
$219K
Accounts
93
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
329304
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals61.79%
  • HNWI33.06%
  • Pension & Profit Sharing Plans5.15%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Heal Financial LLC is a small, independent registered investment adviser that focuses on financial planning and discretionary portfolio management for individuals and small businesses. The firm’s business model combines a percentage-of-AUM fee schedule with hourly billing, and it reports that all assets under management are managed on a discretionary basis. Investment activity is equity‑centered: the adviser shows a clear preference for exchange‑listed securities and exchange‑traded products as the primary building blocks of client portfolios. Heal Financial does not identify as an active ESG investor and operates from a single-state footprint. Manager allocation behavior is conservative in structure: rather than acting as a multi‑manager capital allocator, the firm uses third‑party managers for areas outside core listed equities. That approach points to a modest roster of outsourced solutions for alternative exposures and reliance on liquid, cost‑efficient instruments for the bulk of client holdings.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 56%, US Government Bonds 24%, Public Funds/Mutual Funds 14%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 1%, Derivatives 1%56%
  • Exchange Traded Equities56%
  • US Government Bonds24%
  • Public Funds/Mutual Funds14%
  • Cash & Cash Equivalents4%
  • Investment Grade Corp Bonds1%

Contacts

1 of 1
  • Brian Heal

    Brian Heal

    FounderCRD 4719085

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth