Hartline Investment Corporation

RIASEC Registered
Total AUM
$935M
Discretionary
$669M
72% of AUM
Avg account
$2.1M
Accounts
455
Employees
6
Advisory reps
3

Firm details

Headquarters
Winnetka, Illinois
CRD number
106923
Registered since
May 18, 1990
Custodians
CHARLES SCHWAB & CO., INC., J.P. MORGAN SECURITIES INC.
Fee structure
Percentage of AUM
Client types
  • HNWI71.82%
  • Charitable Organizations24.13%
  • Individuals3.77%
  • Pension & Profit Sharing Plans0.28%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Hartline Investment Corporation is an independently owned registered investment adviser that has been SEC-registered since 1990. The firm manages portfolios on a fee‑based, percentage‑of‑AUM model for both individual/family clients and institutional entities. Its advisory work focuses on discretionary portfolio management for individuals and small businesses as well as for business or institutional accounts. The firm reports a preference for equity strategies, does not self-identify as an active ESG investor, and does not operate as a capital allocator or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 88%, Investment Grade Corp Bonds 9%, Public Funds/Mutual Funds 2%, US Government Bonds 1%88%
  • Exchange Traded Equities88%
  • Investment Grade Corp Bonds9%
  • Public Funds/Mutual Funds2%
  • US Government Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 17

Active vs passive

$167M in ETFs

Passive

91%

$152M

Active

9%

$14.5M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES FLOATING RATE BOND ETF (FLOT)BlackRockPassiveUltrashort Bond$86.4M1,692,98151.87%

Location

Primary office

Winnetka, IL

Cook

Location

Winnetka, IL

Headquartered in Winnetka, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
Cook
Address
460 Winnetka Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth