HADDONFIELD FINANCIAL PLANNING LLC
Firm details
- Headquarters
- HADDONFIELD, New Jersey
- CRD number
- 298177
- Registered since
- January 6, 2025
- Website
- www.hfponline.com
- Custodians
- NATIONAL FINANCIAL SERVICES LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI75.48%
- Individuals22.27%
- Corporations / Businesses2.26%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Haddonfield Financial Planning LLC is an independent, owner-operated registered investment adviser that focuses on financial planning and discretionary portfolio management for individuals, families and small businesses. The firm combines fee-based planning (percentage of AUM, hourly and fixed-fee engagements) with an insurance brokerage capability, which shapes how it integrates guaranteed products such as annuities into client plans. Investment direction is weighted toward pooled public vehicles rather than concentrated single-stock positions. The firm does not position itself as an ESG-focused manager. It operates as a non-multi-state, non-pension consultant RIA and registered with the SEC in 2025.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds58%
- Exchange Traded Equities29%
- Private Funds7%
- Cash & Cash Equivalents6%
Contacts
3 of 3ADAM PUFF
President and FounderCRD 4844984
RACHEL ALLISON
Financial AdvisorCRD 7920297
Darin Brockman
Vice PresidentCRD 8150927
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
HADDONFIELD, NJ
CAMDEN
Location
HADDONFIELD, NJ
Headquartered in HADDONFIELD, NJ, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.
- Metro area
- Philadelphia-Reading-Camden, PA-NJ-DE-MD
- Region
- Northeast
- County
- CAMDEN
- Address
- 205 N Haddon Ave
- Time zone
- ET (UTC-5)
- Office locations
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