HADDONFIELD FINANCIAL PLANNING LLC

RIASEC RegisteredEst. 2025
Total AUM
$135M
Discretionary
$125M
92% of AUM
Avg account
$636K
Accounts
212
Employees
3
Advisory reps
3

Firm details

Headquarters
HADDONFIELD, New Jersey
CRD number
298177
Registered since
January 6, 2025
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI75.48%
  • Individuals22.27%
  • Corporations / Businesses2.26%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Haddonfield Financial Planning LLC is an independent, owner-operated registered investment adviser that focuses on financial planning and discretionary portfolio management for individuals, families and small businesses. The firm combines fee-based planning (percentage of AUM, hourly and fixed-fee engagements) with an insurance brokerage capability, which shapes how it integrates guaranteed products such as annuities into client plans. Investment direction is weighted toward pooled public vehicles rather than concentrated single-stock positions. The firm does not position itself as an ESG-focused manager. It operates as a non-multi-state, non-pension consultant RIA and registered with the SEC in 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 58%, Exchange Traded Equities 29%, Private Funds 7%, Cash & Cash Equivalents 6%58%
  • Public Funds/Mutual Funds58%
  • Exchange Traded Equities29%
  • Private Funds7%
  • Cash & Cash Equivalents6%

Contacts

3 of 3
  • ADAM PUFF

    ​President and FounderCRD 4844984

  • RACHEL ALLISON

    Financial AdvisorCRD 7920297

  • Darin Brockman

    Vice PresidentCRD 8150927

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

HADDONFIELD, NJ

CAMDEN

Location

HADDONFIELD, NJ

Headquartered in HADDONFIELD, NJ, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
CAMDEN
Address
205 N Haddon Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth