GUIDING WEALTH MANAGEMENT, LLC

RIASEC Registered
Total AUM
$59.4M
Discretionary
$59.3M
100% of AUM
Avg account
$300K
Accounts
198
Employees
3
Advisory reps
3

Firm details

Headquarters
RICHARDSON, Texas
CRD number
175242
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI71.28%
  • Individuals28.72%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Guiding Wealth Management, LLC is an independent registered investment adviser that focuses on individual and family clients. The firm delivers financial planning and portfolio management for individuals and small businesses, using a fee model that combines percentage-of-AUM billing with hourly and fixed-fee engagements. Investment activity is concentrated in publicly available pooled vehicles—primarily mutual funds—rather than direct, high-concentration single-stock portfolios. The firm manages virtually all assets on a discretionary basis, which supports streamlined portfolio implementation and regular rebalancing. Guiding Wealth tends to allocate across conventional long-only strategies and third‑party managed vehicles, with an emphasis on diversification through public funds. The adviser does not identify as an active ESG investor and does not function as a capital allocator to bespoke private managers, but it does incorporate externally managed alternative real estate exposure as part of its toolbox.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 94%, Cash & Cash Equivalents 4%, Exchange Traded Equities 1%, Non-Exchange Traded Equities 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%94%
  • Public Funds/Mutual Funds94%
  • Cash & Cash Equivalents4%
  • Exchange Traded Equities1%
  • Non-Exchange Traded Equities1%
  • State & Local Bonds1%

Contacts

3 of 3
  • Neven Kraguljevic

    FounderCRD 7832971

  • HANNAH MOORE

    OwnerCRD 5553126

  • Luis Razo

    Financial PlannerCRD 7827178

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

RICHARDSON, TX

DALLAS

Location

RICHARDSON, TX

Headquartered in RICHARDSON, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
DALLAS
Address
2007 N Collins Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth