GUIDESTREAM FINANCIAL, INC.

RIASEC RegisteredEst. 2009
Total AUM
$263M
Discretionary
$247M
94% of AUM
Avg account
$154K
Accounts
1,710
Employees
9
Advisory reps
19

Firm details

Headquarters
SPRING ARBOR, Michigan
CRD number
150890
Registered since
August 24, 2009
Custodians
PERSHING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals50.66%
  • HNWI28.54%
  • Charitable Organizations20.79%
  • Corporations / Businesses0.01%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Guidestream Financial, Inc. is an independent registered investment adviser that provides financial planning and discretionary portfolio management primarily to individuals, families and small businesses. The firm operates on a fee model that includes asset-based fees alongside hourly and fixed-fee engagements, allowing a mix of ongoing advisory relationships and project-based planning work. Guidestream positions itself as a manager that deploys third‑party mutual funds and pooled public vehicles rather than running in-house funds or acting as a capital allocator. Investment activity skews toward discretionary management — the bulk of client relationships are managed on a discretionary basis — with a clear preference for public funds and mutual fund wrappers as the primary implementation vehicle. The firm does not report ESG as an active focus and is not registered as a multi-state adviser. Guidestream has been SEC-registered since 2009 and is owned by a domestic individual entity.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 6%, Cash & Cash Equivalents 2%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities6%
  • Cash & Cash Equivalents2%

Owners & executives

3 of 3
  • JOSHUA ADAMS

    Chief Operating OfficerCRD 4551065

  • MARK OLSON

    President, CIOCRD 4062064

  • BETH HALL

    Chief Financial OfficerCRD 7509330

Contacts

3 of 16
  • BRADLEY BUTTON

    DirectorCRD 7348779

  • Matthew Whitehead

    CRD 7229760

  • Daryl Millers

    DirectorCRD 8045119

Unlock 13 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SPRING ARBOR, MI

JACKSON

Location

SPRING ARBOR, MI

Headquartered in SPRING ARBOR, MI, in the Midwest of the United States.

Region
Midwest
County
JACKSON
Address
8050 Spg Arbor Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth