Guardian Wealth Management

RIASEC RegisteredEst. 2022
Total AUM
$175M
Discretionary
$175M
100% of AUM
Avg account
$589K
Accounts
297
Employees
3
Advisory reps
3

Firm details

Headquarters
Salt Lake City , Utah
CRD number
146923
Registered since
May 31, 2022
Custodians
CHARLES SCHWAB & CO., INC., WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI84.77%
  • Individuals15.23%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Guardian Wealth Management is an independent, SEC-registered registered investment adviser organized as an LLC. The firm focuses on individual and family clients and combines financial planning with discretionary portfolio management and manager selection. Its fee arrangements include both AUM-based fees and fixed-fee engagements. Guardian identifies as a capital allocator and does not position itself as an active ESG investor. The firm began SEC registration in 2022 and is owned by an individual.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 35%, Investment Grade Corp Bonds 16%, Public Funds/Mutual Funds 13%, Other 12%, State & Local Bonds 11%, US Government Bonds 9%, Cash & Cash Equivalents 4%35%
  • Exchange Traded Equities35%
  • Investment Grade Corp Bonds16%
  • Public Funds/Mutual Funds13%
  • Other12%
  • State & Local Bonds11%

Contacts

3 of 3
  • Earl Berg

    PresidentCRD 2088127

  • Brian Barton

    Investment Advisor RepresentativeCRD 2429506

  • Colby Berg

    Senior Wealth AdvisorCRD 6449892

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 23

Active vs passive

$354M in ETFs

Passive

8%

$29.7M

Active

92%

$324M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US MARKETWIDE VALUE ETF (DFUV)DimensionalActiveLarge Value$45.3M824,33312.81%

Location

Primary office

Salt Lake City , UT

Salt Lake

Location

Salt Lake City , UT

Headquartered in Salt Lake City , UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
Salt Lake
Address
299 S Main St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth