GREY RHODES ADVISORS, LLC

RIASEC Registered
Total AUM
$43.6M
Discretionary
$52.7K
0% of AUM
Avg account
$396K
Accounts
110
Employees
2
Advisory reps
3

Firm details

Headquarters
PALM BEACH GARDENS, Florida
CRD number
311491
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI58.14%
  • Individuals41.86%
Services
Portfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Grey Rhodes Advisors, LLC is a small independent advisory firm focused on individuals and families. The firm provides portfolio management for individuals and small businesses and offers pension consulting services, operating on a percentage-of-AUM fee model. Investment activity is equity‑tilted: the firm’s single largest exposure is to exchange‑traded equities, and it favors liquid, tradable instruments suitable for separately managed account (SMA) implementations. The firm is not an active ESG investor and does not present itself as a multi‑state adviser. Grey Rhodes Advisors also engages in sponsor/GP activity and serves as managing member of pooled investment vehicles, which indicates some capacity to originate or operate private pooled structures in addition to advising client portfolios.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 73%, Non-Exchange Traded Equities 12%, Cash & Cash Equivalents 9%, Other 6%73%
  • Exchange Traded Equities73%
  • Non-Exchange Traded Equities12%
  • Cash & Cash Equivalents9%
  • Other6%

Owners & executives

1 of 1
  • STEVEN GREY

    Chief Investment Officer, PrincipalCRD 2759517

Contacts

2 of 2
  • RICKY RHODES

    Managing MemberCRD 1815632

  • CHRISTOPHER FETES

    Managing DirectorCRD 4676114

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PALM BEACH GARDENS, FL

PALM BEACH

Location

PALM BEACH GARDENS, FL

Headquartered in PALM BEACH GARDENS, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
PALM BEACH
Address
4500 Pga Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth