GREENWAY FINANCIAL, LLC

RIASEC RegisteredEst. 2025
Total AUM
$151M
Discretionary
$135M
89% of AUM
Avg account
$318K
Accounts
476
Employees
4
Advisory reps
3

Firm details

Headquarters
FARMINGTON HILLS, Michigan
CRD number
288864
Registered since
April 18, 2025
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals46.91%
  • HNWI42.73%
  • Pension & Profit Sharing Plans10.36%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Greenway Financial, LLC is a fee-based registered investment adviser organized as an LLC that serves individuals, families and select institutional clients. The firm acts as a capital allocator and provides financial planning, portfolio management for individuals and small businesses, and selection of third‑party advisers. Its fee model combines percentage-of-AUM and fixed-fee engagement structures. Greenway is not positioned as an ESG investor, does not act as a pension consultant, and is not a multi-state adviser under its current filings. The firm also maintains broker-dealer, accounting and insurance industry affiliations that support its advisory and implementation capabilities. Greenway is SEC-registered as of 2025. In practice the firm tilts its portfolios toward public equities and exchange‑traded exposures while supplementing core holdings with external alternative managers for private placements and real estate. Its business model is built around discretionary portfolio management for the majority of client assets, with a smaller non‑discretionary sleeve.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 59%, Public Funds/Mutual Funds 19%, Cash & Cash Equivalents 17%, Other 5%59%
  • Exchange Traded Equities59%
  • Public Funds/Mutual Funds19%
  • Cash & Cash Equivalents17%
  • Other5%

Contacts

3 of 3
  • KEVIN CHUPACK

    Partner, Financial ConsultantCRD 4276534

  • JON ROTHENBERG

    Partner, Financial ConsultantCRD 3157313

  • KYLE OTIS

    Associate, Financial ConsultantCRD 7584545

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

FARMINGTON HILLS, MI

OAKLAND

Location

FARMINGTON HILLS, MI

Headquartered in FARMINGTON HILLS, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
OAKLAND
Address
31731 Northwestern Hwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth