GREENWAY FINANCIAL, LLC
Firm details
- Headquarters
- FARMINGTON HILLS, Michigan
- CRD number
- 288864
- Registered since
- April 18, 2025
- Website
- www.investingreenway.com
- Custodians
- CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Individuals46.91%
- HNWI42.73%
- Pension & Profit Sharing Plans10.36%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Greenway Financial, LLC is a fee-based registered investment adviser organized as an LLC that serves individuals, families and select institutional clients. The firm acts as a capital allocator and provides financial planning, portfolio management for individuals and small businesses, and selection of third‑party advisers. Its fee model combines percentage-of-AUM and fixed-fee engagement structures. Greenway is not positioned as an ESG investor, does not act as a pension consultant, and is not a multi-state adviser under its current filings. The firm also maintains broker-dealer, accounting and insurance industry affiliations that support its advisory and implementation capabilities. Greenway is SEC-registered as of 2025. In practice the firm tilts its portfolios toward public equities and exchange‑traded exposures while supplementing core holdings with external alternative managers for private placements and real estate. Its business model is built around discretionary portfolio management for the majority of client assets, with a smaller non‑discretionary sleeve.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities59%
- Public Funds/Mutual Funds19%
- Cash & Cash Equivalents17%
- Other5%
Contacts
3 of 3KEVIN CHUPACK
Partner, Financial ConsultantCRD 4276534
JON ROTHENBERG
Partner, Financial ConsultantCRD 3157313
KYLE OTIS
Associate, Financial ConsultantCRD 7584545
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
FARMINGTON HILLS, MI
OAKLAND
Location
FARMINGTON HILLS, MI
Headquartered in FARMINGTON HILLS, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.
- Metro area
- Detroit-Warren-Ann Arbor, MI
- Region
- Midwest
- County
- OAKLAND
- Address
- 31731 Northwestern Hwy
- Time zone
- ET (UTC-5)
- Office locations
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