Great Valley Advisor Group, LLC

RIASEC RegisteredEst. 2011
Total AUM
$10.6B
Discretionary
$8.4B
79% of AUM
Avg account
$286K
Accounts
37,014
Employees
325
Advisory reps
189

Firm details

Headquarters
Berwyn, Pennsylvania
CRD number
123913
Registered since
April 8, 2011
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals50.96%
  • HNWI36.38%
  • Pension & Profit Sharing Plans12.66%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Great Valley Advisor Group, LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2011. The firm acts as a capital allocator for both individual and family clients as well as institutional investors, combining fee-based advisory services with insurance brokerage. Its advisory activities include financial planning, discretionary and non-discretionary portfolio management for individuals, small businesses and institutions, manager selection, and investor education through seminars and workshops. Fee structures reported include percentage-of-AUM, hourly charges, and fixed fees. The firm is not identified as an active ESG investor. The firm has received external recognition, including placements on Forbes’ lists of America’s Top RIA Firms (2023 and 2024) and other industry mentions such as Citywire’s 50 Growers Across America (2026) and AdvisorHub’s 50 RIA Firms to Watch (2026).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 57%, Public Funds/Mutual Funds 29%, Other 5%, Investment Grade Corp Bonds 4%, US Government Bonds 1%, State & Local Bonds 1%, Non-Investment Grade Corp Bonds 1%, Derivatives 1%, Private Funds 1%, Cash & Cash Equivalents 1%57%
  • Exchange Traded Equities57%
  • Public Funds/Mutual Funds29%
  • Other5%
  • Investment Grade Corp Bonds4%
  • US Government Bonds1%

Owners & executives

3 of 8
  • Steven Hoffman

    Steven Hoffman

    Chief Investment OfficerCRD 4052018

  • Joshua Decker

    Joshua Decker

    CEO & PresidentCRD 4189147

  • James Spinelli

    James Spinelli

    Co-Founder and COOCRD 6292205

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Contacts

3 of 181
  • Ricardo Ferreira

    Ricardo Ferreira

    Founding PartnerCRD 5640271

  • Eric Liek

    Eric Liek

    Financial PlannerCRD 5658170

  • Michael Laatsch

    Michael Laatsch

    PresidentCRD 5669860

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 1,427

Active vs passive

$11.2B in ETFs

Passive

61%

$6.8B

Active

31%

$4.4B

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$146M1,659,1041.31%

Location

Primary office

Berwyn, PA

Chester

Location

Berwyn, PA

Headquartered in Berwyn, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
Chester
Address
920 Cassatt Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth