GREAT LAKES WEALTH, LLC

RIASEC RegisteredEst. 2021
Total AUM
$166M
Discretionary
$162M
97% of AUM
Avg account
$171K
Accounts
975
Employees
9
Advisory reps
1

Firm details

Headquarters
NORTHVILLE, Michigan
CRD number
282362
Registered since
June 2, 2021
Custodians
RAYMOND JAMES & ASSOCIATES, INC., CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI54.2%
  • Individuals43.23%
  • Pension & Profit Sharing Plans2.56%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Great Lakes Wealth, LLC operates as an independent registered investment adviser organized as a limited liability company. The firm serves individual and family clients with a mix of fee-based billing (percentage of assets under management) and fixed-fee engagements. Its advisory services center on financial planning and discretionary portfolio management for individuals, small businesses, and institutional/business clients. The firm also maintains business activity as a registered representative of a broker-dealer and lists an affiliation with an insurance company, indicating it can integrate insurance solutions into client planning. Investment activity shows a clear tilt toward managed, pooled public vehicles—mutual funds and other public funds are the most-used instruments—combined with a willingness to bring third-party alternative managers into client portfolios. Great Lakes Wealth does not position itself as a capital allocator (it does not operate its own pooled investment vehicles) and is not identified as an active ESG investor.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 41%, Exchange Traded Equities 38%, Cash & Cash Equivalents 11%, Other 9%, US Government Bonds 1%41%
  • Public Funds/Mutual Funds41%
  • Exchange Traded Equities38%
  • Cash & Cash Equivalents11%
  • Other9%
  • US Government Bonds1%

Owners & executives

1 of 1
  • DEWEY STEFFEN

    CEO & Chief Investment OfficerCRD 2688651

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

NORTHVILLE, MI

WAYNE

Location

NORTHVILLE, MI

Headquartered in NORTHVILLE, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
WAYNE
Address
22260 Haggerty Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth