Gray Private Wealth, LLC

RIASEC Registered
Total AUM
$541M
Discretionary
$541M
100% of AUM
Avg account
$1.8M
Accounts
296
Employees
8
Advisory reps
7

Firm details

Headquarters
Canton, Massachusetts
CRD number
128547
Registered since
March 29, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.39%
  • Other10.98%
  • Individuals10.05%
  • Corporations / Businesses1.35%
  • Charitable Organizations0.23%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Gray Private Wealth, LLC is an independent, LLC-structured registered investment adviser that has been SEC-registered since 2018. The firm acts as a capital allocator for both individual & family and institutional clients, offering financial planning, portfolio management for individuals and small businesses, and manager selection services. Its billing mixes percentage-of-AUM fees with hourly and fixed-fee arrangements. Gray Private Wealth identifies accountants among its industry affiliations and does not position itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 56%, Exchange Traded Equities 38%, US Government Bonds 3%, Cash & Cash Equivalents 3%56%
  • Public Funds/Mutual Funds56%
  • Exchange Traded Equities38%
  • US Government Bonds3%
  • Cash & Cash Equivalents3%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 41

Active vs passive

$229M in ETFs

Passive

98%

$225M

Active

2%

$3.7M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$108M140,73947.10%

Location

Primary office

Canton, MA

Norfolk

Location

Canton, MA

Headquartered in Canton, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
Norfolk
Address
150 Royall St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth