GLR Partners

RIASEC Registered
Total AUM
$261M
Discretionary
$261M
100% of AUM
Avg account
$387K
Accounts
674
Employees
5
Advisory reps
4

Firm details

Headquarters
Columbia, Maryland
CRD number
334902
Registered since
May 15, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI85.96%
  • Individuals13.61%
  • Corporations / Businesses0.43%
  • Pension & Profit Sharing Plans0.01%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

GLR Partners is an independent, individually owned registered investment adviser that describes itself as a capital allocator for both individual/family and institutional clients. The firm is SEC-registered (registered in 2025) and provides fee-based advisory services that include percentage-of-AUM billing and fixed fees. Core advisory capabilities listed by the firm include financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and the selection of other advisers on behalf of clients. The firm does not identify itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 60%, Exchange Traded Equities 30%, Private Funds 4%, Other 3%, Cash & Cash Equivalents 2%, US Government Bonds 1%60%
  • Public Funds/Mutual Funds60%
  • Exchange Traded Equities30%
  • Private Funds4%
  • Other3%
  • Cash & Cash Equivalents2%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 48

Active vs passive

$159M in ETFs

Passive

100%

$158M

Active

0%

$317K

ETFProviderStyleCategoryValueShares% of portfolio
PACER US CASH COWS 100 ETF (COWZ)PassiveMid Cap Value$19.3M288,79612.15%

Location

Primary office

Columbia, MD

Howard

Location

Columbia, MD

Headquartered in Columbia, MD, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
South
County
Howard
Address
8820 Columbia 100 Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth