Gen2 Advisors, LLC
Firm details
- Headquarters
- ,
- CRD number
- 336736
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI98.49%
- Pension & Profit Sharing Plans1.51%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Gen2 Advisors, LLC is an independent registered investment adviser operating as a limited liability company that serves individual, family and small institutional clients. The firm’s advisory work centers on financial planning and portfolio management for individuals and small businesses, using a fee model that combines a percentage of assets under management with fixed-fee engagements. Investment activity shows a clear tilt toward publicly traded equities; the firm lists exchange-traded equities as its most used asset type and cites a preference for equity allocations. Gen2 does not position itself as an ESG-focused adviser and does not report activity as a multi-state or pension consultant adviser. The firm’s client focus and account structure suggest a boutique manager approach: a small client roster with relatively high average client size, which implies customized planning and portfolio-level attention rather than mass-market product distribution.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities82%
- Public Funds/Mutual Funds12%
- Other5%
- Cash & Cash Equivalents1%
Owners & executives
1 of 1
Margaret Bilby
Founder & CEOCRD 5011099
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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