FULLGUARDS FINANCIAL
Firm details
- Headquarters
- SANTA CRUZ, California
- CRD number
- 325399
- Website
- fullguards.com
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI64.11%
- Individuals35.89%
- Services
- Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Fullguards Financial operates as a small, independent registered investment adviser focused on individuals and families, with additional work for small-business clients. The firm leans toward equity-heavy portfolios—exchange-traded equities are the dominant holding—and integrates ESG considerations into its investment process. Core services include financial planning, portfolio management for individuals and small businesses, and client education through seminars and workshops. Fee arrangements are flexible and include a percentage of assets under management, hourly charges, and fixed fees, allowing the firm to serve both ongoing advisory relationships and project-based planning engagements. Fullguards Financial is owner-operated and positions itself as a boutique adviser rather than a capital allocator or multi-state advisory platform. Given its size and stated activities, the firm appears to use a mix of liquid public markets for core exposures and selective external managers for alternative allocations and private placement opportunities.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities35%
- Non-Exchange Traded Equities20%
- US Government Bonds20%
- Investment Grade Corp Bonds10%
- Cash & Cash Equivalents8%
Contacts
1 of 1MERCY TANUDJOJO
FounderCRD 3032187
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SANTA CRUZ, CA
SANTA CRUZ
Location
SANTA CRUZ, CA
Headquartered in SANTA CRUZ, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SANTA CRUZ
- Address
- 340 Soquel Ave
- Time zone
- PT (UTC-8)
- Office locations
Similar firms
WILDFLOWER FINANCIAL LLC
RIASANTA CRUZ, CA
WYNN CAPITAL MANAGEMENT, LLC
RIASANTA CRUZ, CA
NATURAL BRIDGES FINANCIAL ADVISORS
RIASANTA CRUZ, CA
CENTERPOINT FINANCIAL MANAGEMENT LLC
RIAIRVINE, CA
LIBERTY SOLUTIONS ADVISORS
RIASAN DIEGO, CA
LONGHOUSE WEALTH MANAGEMENT
RIAENCINITAS, CA