Francis Financial

RIASEC RegisteredEst. 2012
Total AUM
$803M
Discretionary
$741M
92% of AUM
Avg account
$766K
Accounts
1,048
Employees
14
Advisory reps
11

Firm details

Headquarters
New York, New York
CRD number
128067
Registered since
June 7, 2012
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI95.91%
  • Individuals4.09%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Francis Financial is an independent registered investment adviser that began SEC registration in 2012 and is owned by an individual. The firm serves primarily individuals and families, offering fee models that include a percentage of assets under management and hourly charges. Its written advisory activities emphasize financial planning, discretionary portfolio management for individuals and small businesses, selection of outside advisers, and client education through periodicals and workshops. The firm is identified as a capital allocator, which indicates it places client capital with external managers when appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Exchange Traded Equities 13%, Cash & Cash Equivalents 2%, US Government Bonds 1%84%
  • Public Funds/Mutual Funds84%
  • Exchange Traded Equities13%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Owners & executives

3 of 3
  • Matthew Haertzen

    Matthew Haertzen

    Chief Investment OfficerCRD 2405742

  • Michael Gawlik

    Chief Investment OfficerCRD 4359114

  • Stacy Francis

    Stacy Francis

    President, CEOCRD 2939253

Contacts

3 of 8
  • Daniel Smith

    Daniel Smith

    Lead AdvisorCRD 7818597

  • Brenda Sakon

    Brenda Sakon

    Lead AdvisorCRD 7339978

  • Sunaina Mehra

    PartnerCRD 8065986

Unlock 5 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 78

Active vs passive

$561M in ETFs

Passive

62%

$346M

Active

17%

$216M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$84.5M122,97815.04%

Location

Primary office

New York, NY

New York

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
New York
Address
39 Broadway
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth