Foundry Financial LLC

RIASEC & State Registered
Total AUM
$233M
Discretionary
$233M
100% of AUM
Avg account
$372K
Accounts
626
Employees
13
Advisory reps
10

Firm details

Headquarters
Pasadena, California
CRD number
300122
Registered since
June 27, 2025
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI81.4%
  • Individuals18.6%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Foundry Financial LLC is an independent registered investment adviser that began SEC registration in 2025. Structured as an LLC with individual ownership, the firm focuses on advising individual and family clients through financial planning, discretionary portfolio management for individuals and small businesses, and selection of third‑party managers. Fee arrangements combine percentage‑of‑AUM and fixed fees. The firm identifies itself as a capital allocator, using outside managers alongside its own portfolio work, and maintains an affiliation with accounting professionals.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Exchange Traded Equities 8%, Cash & Cash Equivalents 4%, Non-Exchange Traded Equities 1%87%
  • Public Funds/Mutual Funds87%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents4%
  • Non-Exchange Traded Equities1%

Contacts

3 of 10
  • Kevin Lum

    Kevin Lum

    FounderCRD 7054281

  • Kyle Hurt

    Kyle Hurt

    Senior Financial PlannerCRD 7147698

  • Michael Zarrelli

    Michael Zarrelli

    Lead Financial PlannerCRD 7352577

Unlock 7 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 68

Active vs passive

$295M in ETFs

Passive

7%

$19.2M

Active

90%

$276M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US EQUITY MARKET ETF (DFUS)DimensionalActiveLarge Blend$77.2M930,12626.15%

Location

Primary office

Pasadena, CA

Los Angeles

Location

Pasadena, CA

Headquartered in Pasadena, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Los Angeles
Address
479 S Marengo Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth