Forge Financial

RIASEC RegisteredEst. 2020
Total AUM
$1.5B
Discretionary
$1.5B
100% of AUM
Avg account
$196K
Accounts
7,427
Employees
15
Advisory reps
15

Firm details

Headquarters
Edmond, Oklahoma
CRD number
306480
Registered since
January 15, 2020
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM
Client types
  • HNWI55.89%
  • Individuals43.69%
  • Corporations / Businesses0.32%
  • Pension & Profit Sharing Plans0.08%
  • Charitable Organizations0.02%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Forge Financial is a privately owned limited liability company that registered with the SEC in 2020 and operates as a non-independent retail RIA. The firm functions as a broker‑dealer registered representative and describes itself as a capital allocator, providing portfolio management for individuals and small businesses and selecting third‑party advisers for clients. Its client mix includes both individual/family and institutional relationships, and it charges fees as a percentage of assets under management. Forge Financial does not identify as an active ESG investor. The firm’s implementation approach favors pooled public vehicles (mutual funds and ETFs) for core exposures while also allocating capital to external alternative fund managers. Its advisory scope — managing discretionary portfolios and sourcing outside managers — suggests a hybrid model that blends in‑house use of public funds with outsourced specialist strategies where the firm deems appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 94%, Non-Investment Grade Corp Bonds 2%, Other 2%, Exchange Traded Equities 1%, Cash & Cash Equivalents 1%94%
  • Public Funds/Mutual Funds94%
  • Non-Investment Grade Corp Bonds2%
  • Other2%
  • Exchange Traded Equities1%
  • Cash & Cash Equivalents1%

Contacts

3 of 15
  • Charlotte Williams

    Charlotte Williams

    President and OwnerCRD 4107934

  • Royse Mccasland

    Royse Mccasland

    Financial ServicesCRD 4222941

  • Geoffrey Weiss

    Geoffrey Weiss

    Assistant Operations ManagerCRD 6943195

Unlock 12 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 40

Active vs passive

$2.1B in ETFs

Passive

5%

$98.4M

Active

95%

$2B

ETFProviderStyleCategoryValueShares% of portfolio
CAPITAL GROUP DIVIDEND VALUE ETF (CGDV)Capital GroupActiveLarge Value$280M5,686,86913.11%

Location

Primary office

Edmond, OK

Oklahoma

Location

Edmond, OK

Headquartered in Edmond, OK, anchoring the Oklahoma City-Shawnee, OK metro in the South.

Metro area
Oklahoma City-Shawnee, OK
Region
South
County
Oklahoma
Address
2901 S Bryant Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth