FOREST ASSET MANAGEMENT LLC

RIASEC RegisteredEst. 2021

Total AUM

$231M

Discretionary

$231M

100% of AUM

Avg account

$493K

Accounts

468

Employees

Advisory reps

Firm details

Headquarters: Riverside, Illinois
CRD number: 139795
Registered since: April 23, 2021
Website: forestasset.com
Custodians: NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI85.38%
Individuals9.85%
Pension & Profit Sharing Plans4.76%
Services: Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Forest Asset Management LLC is an independent registered investment adviser that acts as a capital allocator for both individuals/families and institutional clients. The firm provides financial planning, discretionary portfolio management for individuals and small businesses, pension consulting and the selection of other advisers. Its fee model is flexible—charging a percentage of AUM alongside hourly and fixed-fee arrangements—which lets it service both ongoing wealth-management relationships and project-based engagements. Investment activity is concentrated in public funds/mutual funds but the firm also allocates to third-party alternatives. The firm reports being a single-state adviser and does not identify as an active ESG investor. Forest Asset Management LLC operates under individual ownership and has been SEC-registered since 2021.