FLUID FINANCIAL PLANNING, LLC
Firm details
- Headquarters
- COLUMBUS, Georgia
- CRD number
- 285570
- Website
- www.fluidfp.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Individuals56.73%
- HNWI43.27%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Fluid Financial Planning, LLC is an independent, owner-operated Registered Investment Adviser focused on financial planning and portfolio management for individuals and small businesses. The firm charges clients either a percentage of assets under management or fixed fees and concentrates on delivering planning-driven investment solutions rather than acting as a capital allocator to outside private managers. Its client base is primarily individual and family households, and the adviser does not characterize itself as an ESG-focused or multi-state specialist. Investment activity is centered on pooled public funds—mutual funds and similar vehicles—used as the primary building blocks for client portfolios. Given the firm’s discretionary management of its entire reported asset base, it appears to implement model or customized portfolios where mutual funds form the core, supplemented where appropriate by other liquid instruments. There is no material indication that the firm currently deploys third-party alternative asset managers or maintains a family-office offering.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds78%
- Exchange Traded Equities14%
- Cash & Cash Equivalents8%
Contacts
1 of 1BRENT HUDSON
OwnerCRD 6189100
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
COLUMBUS, GA
MUSCOGEE
Location
COLUMBUS, GA
Headquartered in COLUMBUS, GA, anchoring the Columbus-Auburn-Opelika, GA-AL metro in the South.
- Metro area
- Columbus-Auburn-Opelika, GA-AL
- Region
- South
- County
- MUSCOGEE
- Address
- 5636 Whitesville Rd
- Time zone
- ET (UTC-5)
- Office locations
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