FLORIN GROUP, LLC

RIASEC Registered
Total AUM
$79M
Discretionary
$63.7M
81% of AUM
Avg account
$247K
Accounts
320
Employees
4
Advisory reps
3

Firm details

Headquarters
MCLEAN, Virginia
CRD number
168196
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI60.03%
  • Individuals39.97%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Florin Group, LLC is an independent registered investment adviser operating as a limited liability company that focuses on individual and family clients. The firm acts as a capital allocator and provides financial planning, discretionary portfolio management and the selection of outside advisers when clients need specialty exposure. Fee arrangements include percentage-of-AUM, hourly and fixed-fee engagements, allowing flexibility for planning-only clients as well as ongoing asset management relationships. Investment preference is equity‑centric: exchange‑traded equities are the single largest asset class in client portfolios and the firm shows a clear tilt toward liquid, exchange‑traded instruments. Florin Group uses discretionary authority for the majority of assets under management, and it works with an insurance company as an industry affiliate. The firm is not flagged as an active ESG investor and is not organized as a multi‑state adviser in its reporting.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 47%, Cash & Cash Equivalents 25%, US Government Bonds 12%, Public Funds/Mutual Funds 9%, Other 5%, Non-Investment Grade Corp Bonds 2%47%
  • Exchange Traded Equities47%
  • Cash & Cash Equivalents25%
  • US Government Bonds12%
  • Public Funds/Mutual Funds9%
  • Other5%

Contacts

3 of 3
  • Ning Jin

    Financial Planning AssociateCRD 8220248

  • SALMA CHAUDRY

    Holistic Financial AdvisorCRD 6405010

  • TRACY SHEN

    Founder and Managing PartnerCRD 2841473

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

MCLEAN, VA

FAIRFAX

Location

MCLEAN, VA

Headquartered in MCLEAN, VA, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
South
County
FAIRFAX
Address
1765 Greensboro Station Pl
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth