Florida Financial Advisors, LLC

RIASEC RegisteredEst. 2023
Total AUM
$456M
Discretionary
$456M
100% of AUM
Avg account
$106K
Accounts
4,295
Employees
667
Advisory reps
845

Firm details

Headquarters
Tampa, Florida
CRD number
288811
Registered since
February 3, 2023
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • Individuals90.87%
  • HNWI9.13%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Florida Financial Advisors, LLC is an SEC-registered limited liability company that provides fee-based financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers. The firm reports servicing individual and family clients and charges a mix of percentage-of-AUM and fixed fees (plus other fee arrangements). It does not position itself as an ESG-focused manager, is not a multi-state adviser by FINTRX classification, and lists no pension consulting or related-adviser activity. The firm’s registration year with the SEC is 2023.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 56%, Public Funds/Mutual Funds 38%, Cash & Cash Equivalents 6%56%
  • Exchange Traded Equities56%
  • Public Funds/Mutual Funds38%
  • Cash & Cash Equivalents6%

Owners & executives

3 of 5
  • Jason Mickool

    Jason Mickool

    Founder and CEOCRD 2606335

  • Allyson Mickool

    Allyson Mickool

    Chief Financial OfficerCRD 4703161

  • Jennifer Selliers

    Chief Compliance OfficerCRD 4604201

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Contacts

3 of 840
  • Garrett Fisher

    Garrett Fisher

    Financial ConsultantCRD 5783466

  • Thomas Nickerson

    Thomas Nickerson

    Group Vice PresidentCRD 7006876

  • Sydney Richardson

    Sydney Richardson

    Financial AdvisorCRD 7014928

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 190

Active vs passive

$272M in ETFs

Passive

88%

$239M

Active

7%

$32.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$20.4M29,7497.52%

Location

Primary office

Tampa, FL

Hillsborough

Location

Tampa, FL

Headquartered in Tampa, FL, in the South of the United States.

Region
South
County
Hillsborough
Address
6550 W Hillsborough Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth