Flfs Advisory LLC

RIASEC RegisteredEst. 2025
Total AUM
$161M
Discretionary
$161M
100% of AUM
Avg account
$518K
Accounts
312
Employees
5
Advisory reps
5

Firm details

Headquarters
Victor, New York
CRD number
334771
Registered since
April 14, 2025
Custodians
DUNHAM
Fee structure
Percentage of AUM, Hourly Charges, Performance Based Fees
Client types
  • HNWI68.95%
  • Individuals25.89%
  • Charitable Organizations4.5%
  • Pension & Profit Sharing Plans0.61%
  • Corporations / Businesses0.05%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Flfs Advisory LLC is a limited liability company that operates as a non-independent retail registered investment adviser. The firm registered with the SEC in 2025 and is structured as a domestic entity with individual ownership. It positions itself as a capital allocator serving both individual and family clients as well as institutional relationships. The advisory offering combines financial planning, discretionary portfolio management for individuals and small businesses, and the selection of third‑party advisers. Its fee model includes a percentage of assets under management, hourly billing, and arrangements that can include performance‑based compensation. Flfs Advisory does not identify as an active ESG investor, is not a multi‑state adviser, and does not provide formal pension consulting or have related adviser arrangements listed.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 72%, Cash & Cash Equivalents 21%, Other 6%, Exchange Traded Equities 1%72%
  • Public Funds/Mutual Funds72%
  • Cash & Cash Equivalents21%
  • Other6%
  • Exchange Traded Equities1%

Contacts

3 of 5
  • Alan Deuel

    Alan Deuel

    Financial AdvisorCRD 4491168

  • David Gwynn

    David Gwynn

    Financial AdvisorCRD 232599

  • Nick Twentyfive

    Nick Twentyfive

    Financial AdvisorCRD 7193084

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

Victor, NY

Ontario

Location

Victor, NY

Headquartered in Victor, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
Ontario
Address
29 Lasalle Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth